When General Motors closed its Hudson River plant in New York in 1996 for cheaper property elsewhere, the Village of North Tarrytown lost more than 4,000 jobs and its main source of tax revenue. To avoid letting their hometown fall into destitution, locals decided to think like marketers and voted that same year to rebrand North Tarrytown as Sleepy Hollow , in honor of Washington Irving's 1820 short story " Legend of Sleepy Hollow ."
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