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Thursday, March 27, 2014

CPMs Highest Among TV Broadcast Nets, Online Video Limited

... video (for all demographic groups) at $23.03 and cable TV at $15.63 for 18-49 viewers. This is according to Tarrytown, NY-based SQAD, the independent researcher in the U.S. for TV, radio and digital costs and analysis. Both TV broadcast and cable TV ...

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