TV Upfront Ad Market Stirs: Networks Making Deals At Modest Price Gains

... has been looking to package more of its cable networks into marketers' overall upfront media buys. According to Tarrytown, NY-based SQAD, for 2013, TV broadcast CPMs averaged $44.11 for adults 18-49, and $15.63 for 18-49 viewers for cable TV. ...

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